We're Shang and Danny

We're Shang and Danny, two brothers who founded . Shang is 28 and Danny is 22, and together we've built something we wish had existed at every workplace we've ever been part of.

It started with a podcast. One evening we listened to an episode about unique business ideas and heard about a similar concept abroad. We looked at each other and asked the same question at once: why doesn't this exist in Sweden?

Neither of us had worked in HR or held a fancy office job. But we both knew what it feels like to show up day after day and never quite feel seen. To perform, contribute, and engage, yet feel easily replaceable. That feeling slows people down from the inside, and we wanted to do something about it.

Shang builds and runs the system and makes sure every delivery happens on the right day to the right place. Danny stays close to customers and makes sure every company feels looked after. Together we cover the whole chain from tech to cake.

Our vision

That no employee should feel forgotten on their birthday, and no HR team should have to remember them. can do that.

What we promise

• A fresh cake on the birthday or your money back.
• No subscription fees, no lock-in.
• Local bakeries we've hand-picked ourselves.
• Personal replies within one business day, no tickets or chatbots.

We're in Malmö for now and more cities are coming soon. The dream is simple: no employee in Sweden should have a birthday at work without being seen.